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For Immediate Release SMS Develops Comprehensive Social Media Strategies for Clients LEXINGTON (July 1, 2009) – Symbiotix Management Strategies (SMS), a highly specialized, full-service association management company, is pleased to announce that it is now offering comprehensive social media planning services for its clients. “We are delighted that, in part because of our rapid growth, we are able to dedicate staff with substantial social media knowledge and expertise, to help drive our client’s communication initiatives into the future,” said Jo Ann Rice, PharmD, Principal. “These new services borne from SMS’ innovative environment will help change the way our client associations interact with members and constituents.” SMS has taken a three-fold approach to building its social media services capabilities: market research/audience definition, message and content development, and platform selection and implementation. “It is important to recognize that, without a robust and well-defined social media strategy, Facebook is just another pretty face,” said Stephanie Czuhajewski, SMS’ Vice President of Marketing & Communications. “Beauty is only skin deep—if you have nothing relevant to say, it doesn’t matter how or where you say it.” Czuhajewski notes that with all communication initiatives, the first step is to define and get to know your audience or audiences. The next step is to craft the proper message or messages. Finally, it comes down to finding the right vehicle to transport those messages, and that’s where social media comes in. Like any other communication tool, the use of social media must be carefully planned and executed for long-term success. According to Czuhajewski, it is also important that association leaders understand that social media is not one-way communication, and that they must be prepared to relinquish control over the content posted by any given audience using a dynamic social media platform. “Associations cannot mandate or manipulate a desired brand image in today’s marketplace like they could in the past,” said Czuhajewski. “Their members and constituents are communication savvy, and are already using social media tools such as blogs to provide commentary, kudos and complaints instantly an en masse, in ways never before imagined.” About SMS
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