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For Immediate Release SMS and 5E Garner Three ADDY Awards for the Academy of Doctors of Audiology LEXINGTON (March 1, 2010) – Symbiotix Management Strategies (SMS), a highly specialized, full-service association management company, and its sister company 5ifth Element (5E), a Lexington-based advertising agency, together garnered three 2010 ADDY® Awards for advertising creative excellence, on behalf of SMS’ client-partner, the Academy of Doctors of Audiology (ADA), a 1,000-member professional society dedicated to the advancement of best business and clinical practices in audiology. “I am delighted and honored that SMS and 5E were selected to receive these awards on behalf of the ADA,” said Tim Rice, Principal Owner of SMS and CEO of 5E. “This recognition is a tribute to the artistic vision and roll-up-your-sleeves work ethic displayed by our entire creative team, and exemplifies our commitment to deliver functional, beautiful and unique designs to our clients.” The ADDY® Awards were presented by the Lexington Advertising Club during its annual dinner and awards ceremony, attended by individuals from local advertising and media corporations on February 27, 2010. SMS and 5E were honored with a Silver ADDY® Award in the category Interactive Media, Website, B-to-B HTML, Services for www.audiologist.org, ADA’s website, a Silver ADDY® Award in the category of Collateral Material, Series, for Audiology Practices Magazine and a Bronze ADDY® Award in the category of Collateral Material, Special Event Invitation, for ADA’s 2010 Conference Save-the-Date postcard, “Ideas So BIG Only Texas Can Hold ‘Em.” About the ADDY® Awards Program The ADDY® Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. The ADDY® Awards Competition is the advertising industry's largest and most representative competition for creative excellence. About SMS
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